Die Avid DNxHR™ und Avid DNxHD® Formate erweitern die Flexibilität der RED Digital Cinema Kameras. Ab Mitte 2016 werden Die Avid DNxHR™ und Avid DNxHD® Codecs per kostenlosem Software Update gratis zur Verfügung gestellt. Das Update wird nur für die RAVEN, SARLET-W und WEAPON Kameras verfügbar sein.
RED DIGITAL CINEMA AND AVID ANNOUNCE AVID DNxHR AND AVID DNxHD CODECS COMING TO RED’S DSMC2 LINE OF CAMERAS
AVID CODECS FURTHER ENHANCE THE SUPERIOR FLEXIBILITY AND PERFORMANCE OF WEAPON®, SCARLETW AND RED RAVEN™ CAMERAS
IRVINE, CA and BURLINGTON, MA – January 26, 2016. Today, RED Digital Cinema and Avid announced that Avid DNxHR™ and Avid DNxHD® recording formats will be coming to RED’s DSMC2™ line of professional cameras – WEAPON, SCARLET-W and RED RAVEN. This addition brings yet another powerful and intuitive workflow option to professionals shooting on this latest generation of RED cameras.
Avid DNxHR and Avid DNxHD are renowned for their ability to reduce storage and bandwidth requirements, and Avid DNxHD has been accepted by the Society of Motion Picture and Television Engineers as the foundation format for the VC-3 standard. Additionally, these formats offer seamless direct-to-edit experiences for professionals looking to keep the highest image quality possible, while leveraging the investments they’ve made in Avid in-house production systems.
“We give shooters yet another extremely popular format option by getting Avid natively part of our camera workflow,” says Jarred Land, President of RED Digital Cinema. “With the ability to shoot REDCODE RAW simultaneously alongside Avid DNxHR and Avid DNxHD, they are getting the best of two worlds from both the acquisition and post perspectives. This collaboration between RED and Avid is going to be music to the ears for a lot of the industry, and I could not be happier."
“For years, people have been shooting on RED and then editing within Avid software solutions,” says Louis Hernandez, Jr, CEO of Avid Technology. “Now, with Avid codecs being an in-camera tool within RED’s cameras, it ensures that the mutual customers of both RED and Avid have a much more seamless integration for their projects. And that is something we are all very excited about here at Avid."
The Avid DNxHR and Avid DNxHD formats will be added to the already impressive simultaneous recording capability that RED’s DSMC2 cameras currently offer via REDCODE RAW® and Apple ProRes formats. Avid DNxHR and Avid DNxHD will be made available via a free firmware upgrade in mid-2016.
ABOUT RED DIGITAL CINEMA
RED Digital Cinema is a leading global manufacturer of professional digital cameras and accessories. In 2006, RED Digital Cinema began a revolution with the 4K RED ONE® digital cinema camera. By 2008, the camera that changed cinema also began to change the world of stills. RED’s DSMC® (Digital Still and Motion Camera) system allows the same camera being used to shoot features like “The Martian” and “Straight Outta Compton” to also be used to shoot covers for magazines such as "Vogue" and "Harper's Bazaar". In 2014, RED entered the broadcast space with the introduction of the REDCAST™ Module that allows streaming live 4K while recording 6K R3D masters. RED continues to innovate with its recent debut of the newest members of the RED DRAGON family, the RED RAVEN, SCARLET-W and WEAPON cameras. These cameras combine compact and lightweight design with cutting edge performance, and the 6K WEAPON includes an option to upgrade to an 8K sensor at a later date. Additionally, all of these cameras are capable of simultaneous on-board recording of REDCODE RAW and Avid DNxHR/HD or Apple ProRes. All RED cameras are built around a modular foundation that gives the flexibility of full customization for each shoot. Find additional information at RED.com.
RED DIGITAL CINEMA 34 Parker | Irvine, CA 92618 | 949.206.7900 | Red.com | RED DIGITAL CINEMA
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